Undressing “Health Fashion”: An Examination of Health-Cause Clothing and Accessories

Abstract

Today, fashion items such as rubber wristbands in various colors, pink ribbons, and red dresses represent different health-related causes and can be seen frequently across demographic groups. Complete with pithy slogans (e.g., “Go Red for Women”), these items are part of a larger “health fashion” trend—one that involves wearing, using, and displaying health-cause clothing and accessories. In this article, the authors explore recent interest in “health fashion,” examining in particular its origins, effectiveness, and implications.