Using Pretesting to Ensure Your Messages and Materials Are on Strategy
Author:
Affiliation:
1. University of Florida in Gainesville, Florida
2. Center for Social Marketing at the University of South Florida in Tampa, Florida
3. Florida Prevention Research Center at the University of South Florida in Tampa, Florida
Abstract
Publisher
SAGE Publications
Subject
Nursing (miscellaneous),Public Health, Environmental and Occupational Health
Link
http://journals.sagepub.com/doi/pdf/10.1177/1524839908315134
Reference9 articles.
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2. SOCIAL MARKETING IN PUBLIC HEALTH
3. Defining the Product in a Social Marketing Effort
4. Florida Cares for Women Social Marketing Campaign: A Case Study
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