Exploring Chinese people’s attitudes towards “going through the backdoor”

Abstract

The present investigation explored Chinese people's attitudes toward the social practice of going “through the back door” or zouhoumen. Zouhoumen is an informal approach to achieve one’s goal through personal connections (called guanxi). We propose that Chinese people distinguish between different acts of zouhoumen and propose at least two types that differ in terms of social cognitive aspects, and that the two types evoke different perceptions of fairness that shape attitudes towards zouhoumen. Two experiments (total N = 414) provided evidence for the differentiation between facilitative zouhoumen and expropriative zouhoumen and also explore the role of type of guanxi in attitudes towards the two types of zouhoumen. Both experiments indicated that facilitative zouhoumen was less unacceptable than expropriative zouhoumen, but there were no marked differences in attitudes between zouhoumen involving expressive or instrumental guanxi. The results support a more nuanced theoretical account of a pervasive social phenomenon in Chinese society that we assume is adaptive responses to features of Chinese historical socioeconomic context.