Shall We Converge? The Embedding of New Media into Advertising Curricula
Author:
Affiliation:
1. Kansas State University
Publisher
SAGE Publications
Subject
Marketing,Communication,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/109804820400800206
Reference32 articles.
1. Teaching TV Advertising Creative Using Digital Video on the Desktop
2. Using the World Wide Web to Teach News Writing Online
3. Research Skills Instruction in Undergraduate Programs
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