Preparing Campaigns Students for Group Work

Abstract

Most educators who teach the advertising campaigns course require students to work as groups. A review of cooperative learning and group dynamics literature, however, suggests that unless students are systematically prepared for group work instructional goals will be difficult to achieve. This article describes how pre-training activities in group skills can be adapted to prepare students for the demands of group work, provides a theoretical and pedagogical framework for their use, and reports the results of an assessment of the outcomes.