Training to Lead in an Era of Change: Insights From Ad Agency Leaders-Reference-Cited by-同舟云学术

Training to Lead in an Era of Change: Insights From Ad Agency Leaders

Published:2019-04-17 Issue:1 Volume:24 Page:36-51
ISSN:1098-0482
Container-title:Journal of Advertising Education
language:en
Short-container-title:Journal of Advertising Education

Author:

Habib Sabrina¹,Patwardhan Padmini²

Affiliation:

1. University of South Carolina, Department of Visual Communications, Columbia, SC, USA

2. Winthrop University, Department of Mass Communication, Rock Hill, SC, USA

Abstract

This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.

Publisher

SAGE Publications

Subject

Marketing,Communication,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/1098048219840783

Reference37 articles.

1. Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

2. Creative Leaders

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