Revisiting the Impact of the Pandemic on Cultural Diversity in Advertising and Public Relations Courses

Author:

Park Sung Eun1ORCID,Kim Yeojin2ORCID,Kim Eunyoung3ORCID

Affiliation:

1. Department of Communications and Journalism, Webster University, Saint Louis, MO, USA

2. Department of Communication, Central Connecticut State University, New Britain, CT, USA

3. Department of Communication & Theatre, Auburn University at Montgomery, Montgomery, AL, USA

Abstract

Cultural diversity is a topic that has been taught across disciplines, but the pandemic has made it more difficult for universities and colleges to teach and discuss it when active interaction is limited in the classroom setting. The difficulties and challenges observed in communication courses, including advertising and public relations, brought this interdisciplinary talk with three professors. In the reflective essay, the faculties discuss the importance of teaching and discussing cultural diversity in the disciplines and how to incorporate the topic into the curriculum while acknowledging the challenges during the pandemic. Finally, the observations from teaching the courses last two years and analysis of theories and literature offered some guidelines and recommendations to help students and faculties move forward in the post-pandemic

Publisher

SAGE Publications

Subject

Marketing,Communication,Education

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