Rankings of Advertising Programs by Advertising Educators

Abstract

Many advertising practitioners have criticized advertising education, but it is unclear on what those opinions are based. Educators should be educating the industry about their programs, but that effort should concentrate on the most exemplary programs in the nation. Unfortunately, unlike other disciplines, advertising programs never have been ranked. A survey is presented which asked the heads of 143 advertising programs to rank both undergraduate and graduate advertising programs. Additional questions look at what these professors believe contributes to a quality advertising program.