An Analysis of Career Aspirations of 1,200 U.S. Advertising Students
Author:
Affiliation:
1. Oklahoma State University
2. Southern Methodist University
3. American Advertising Federation
Publisher
SAGE Publications
Subject
Marketing,Communication,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/109804820601000104
Reference15 articles.
1. How to Get Entry-Level Employment at the Top 100 Advertising Agencies
2. Evaluating a Professional Advertising/PR Curriculum: Aligning the Liberal Arts Curriculum with Professional Expectations
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1. Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens;Journal of Advertising Education;2018-04-18
2. Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class;Journal of Advertising Education;2017-11
3. Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by Journal of Advertising Education;Journal of Advertising Education;2016-08
4. Advertising Summer Camp for High School Students: A Recruitment Tool for Industry Diversity;Journal of Advertising Education;2014-11
5. Let Me in: A Document Analysis of Essays Written by Applicants to an Advertising Degree Program;Journal of Advertising Education;2012-05
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