Learning from the Best: A Study of the Growth, Goals and Methods of Exemplary Teachers

Abstract

This study provides insight into the growth of 15 exemplary advertising teachers, including the approaches and attributes essential to their success. It is based on interviews with teachers characterized as exemplary because of their experience and their having won a national or major university teaching award. The paper examines the methods respondents use to improve, the key change in their evolution as teachers, the responsibilities seen as critical and the ways they achieve their goals.