Ephemerality as Data Prevention: Values for an Ethics of Ephemeral Mobile Media

Abstract

Mobile media is a chief driver of digitizing locational information, geotags, and photos that are produced and collected as we communicate with and exist within our networks. But when these data are stored and recorded—in quantities that far exceed any of our abilities to manage—mobile technology denies our ability to actively forget. This article argues that digital ephemerality via mobile applications (i.e. Snapchat, Signal, Confide, and Facebook Messenger Secret) has emerged because of the granular possibilities for data retention enabled by mobile devices. Together these applications move towards a practice of preventing data from being stored and shared. In response, “data prevention” is proposed as an ethical framework for ephemeral mobile media, and is theorized with an eye toward the distributed agency inherent to networks. This ethics is positioned within a framework of distributed agency across stakeholders that draws most directly from actor–network theory, and three commonly articulated values—trust, transparency, and privacy—are proposed. These values help to define a system of networked practices within ephemeral mobile media that requires consideration of both human and non-human actors. Building sustainable ephemeral technologies necessitates aligning shared values amongst divergent stakeholders. The article concludes by motioning to LIMITS research, where data prevention might be included, linking and further intensifying shared values across technical and social concerns.