Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
Author:
Affiliation:
1. IUT de Reims-Châlons-Charleville, France
2. Normandie Univ, UNIROUEN, UNICAEN, UNIHAVRE, NIMEC, France
Abstract
Publisher
SAGE Publications
Subject
Marketing
Link
http://journals.sagepub.com/doi/pdf/10.1177/2051570717738695
Reference72 articles.
1. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
2. Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
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