Modeling buyer-based brand equity in industrial settings-Reference-Cited by-同舟云学术

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Modeling buyer-based brand equity in industrial settings

Published:2014-10-07 Issue:4 Volume:29 Page:7-31
ISSN:2051-5707
Container-title:Recherche et Applications en Marketing (English Edition)
language:en
Short-container-title:Recherche et Applications en Marketing (English Edition)

Author:

Dampérat Maud¹,Lewicki Alexandra²,Jolibert Alain³

Affiliation:

1. Grenoble Institute of Technology, CERAG CNRS UMR 5820, Grenoble, France

2. Société Sandoz, Canada

3. INSEEC Business School, CERAG CNRS UMR 5820, Grenoble, France

Abstract

This article proposes and empirically tests a model of buyer-based brand equity in industrial settings. We conceptualize industrial buyer-based brand equity as a second-order construct. We examine the mediating role of buyer-based brand equity and the determinant role of corporate reputation.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/2051570714552394

Reference129 articles.

1. Revenue Premium as an Outcome Measure of Brand Equity

2. Dimensions of Consumer Expertise

3. The measurement and antecedents of affective, continuance and normative commitment to the organization

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