Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure
Author:
Affiliation:
1. Univ. Lyon 2, UR COACTIS, MSH, France
2. Univ. Grenoble Alpes, Grenoble INP, CERAG, France
3. INSEEC Grande Ecole, OMNES Education, CERAG, France
4. Univ. Grenoble Alpes, Grenoble INP, LIG UMR5217 CNRS, France
Abstract
Publisher
SAGE Publications
Subject
Marketing
Link
http://journals.sagepub.com/doi/pdf/10.1177/20515707221128734
Reference161 articles.
1. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2. User Roles in Online Communities and Their Moderating Effect on Online Community Usage Intention: An Integrated Approach
3. An Enriched Customer Journey Map: How to Construct and Visualize a Global Portrait of Both Lived and Perceived Users’ Experiences?
4. E-Customization
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