Appropriability: Theorisation essay on the role of appropriation in the second-hand item purchase process

Author:

Dehling Aurélie1,Vernette Eric2

Affiliation:

1. Kedge Business School, France

2. TSM Research, Universite de Toulouse 1 Capitole, France

Abstract

This article presents a theorisation essay on the role of appropriation in the second-hand item purchase process. It highlights the concept of appropriability, which is defined as the relative potential of an object to become a consumer’s complete and entire possession. An item’s appropriability potential is relative to the prevalence of displayed traces from a previous owner or owners and the nature of the motivation that led to its acquisition. It also affects both the phases of a second-hand object’s appropriation process: (1) the Distancing phase, the intensity of which varies according to the prevalence of the Other’s trace and (2) the Absorption phase, the strategies of which – Denial, Creativity and Mastery – are defined by the nature of the purchase motivation.

Publisher

SAGE Publications

Subject

Marketing

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Examining the drivers of deviant service adaption in fashion retailing: the role of tenure;Journal of Fashion Marketing and Management: An International Journal;2021-05-25

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