Television Apparel Shopping: Impulse Buying and Parasocial Interaction
Author:
Affiliation:
1. 1055 Le Baron Hall, Iowa State University, Ames, IA 50011-1120
2. Department of Consumer and Textile Sciences, Ohio State University, Columbus, OH 43210-1295
Abstract
Publisher
SAGE Publications
Subject
Polymers and Plastics,General Business, Management and Accounting,Materials Science (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/0887302X0402200304
Reference34 articles.
1. Estimating Nonresponse Bias in Mail Surveys
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