The Accuracy of Size Information on Men's Prewashed Jeans

Author:

Sieben Wanda A.1,Chen-Yu Hsiu-I Jessie1

Affiliation:

1. Department of Design, Housing, and Apparel, University of Minnesota, St. Paul, MN 55108

Abstract

Consumers use size statements on garment labels to locate garments with a satisfactory fit. Accurate size information assists consumers to make efficient decisions in finding specific garments to purchase or to try on. The purpose of this study was to determine the accuracy of information on garment size labels. Two hundred and forty men'sprewashed jeans were measured to identify discrepancies between the stated and measured dimensions of the waist and inseam. The paired t-test and analysis of variance were used to analyze the data. The results indicated that the stated dimensions on men's jeans were significantly different from actual dimensions. Discrepancies between stated and measured dimensions of men's jeans were significantly different among the low, medium, and high price ranges. When manufacturer-promoted brands and retailer private label brands were compared, the discrepancies at the inseam were different, but there was no significant difference at the waist. Implications for apparel manufacturers' quality control programs and consumer education are discussed

Publisher

SAGE Publications

Subject

Polymers and Plastics,General Business, Management and Accounting,Materials Science (miscellaneous),Business, Management and Accounting (miscellaneous)

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Fabric Quality Issues Related to Apparel Merchandising;Research Journal of Textile and Apparel;2015-02-01

2. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs;Journal of Marketing Research;2013-08

3. Environmental and Ethical Perceptions Related to Clothing Labels Among Norwegian Consumers;Research Journal of Textile and Apparel;2013-02-01

4. Materialised Ideals: Sizes and Beauty;Culture Unbound;2011-04-19

5. Size Variation in Women’s Pants;Clothing and Textiles Research Journal;2003-01

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