Corporate social responsibility’s influence on organizational attractiveness

Abstract

While most studies of corporate social responsibility (CSR) have been conducted at the firm level, there is a nascent interest in research at the individual, particularly the employee, level of analysis. However, the extant literature has revealed that the effect of CSR on organizational attractiveness (OA) remains under-examined. Previous studies have overlooked the complex nature of the decisions that potential employees make about job choices while addressing the isolated effect of CSR on OA. Addressing this research gap, the present study aims to answer the question: What will be the result if CSR is compared to other factors when choosing an employer? Therefore, this study provides meaningful insights for both researchers and practitioners not only by analyzing how CSR affects the OA but also by showing the importance of CSR relative to other factors, such as remuneration, location, and intellectual challenge.