Affiliation:
1. Universidade da Beira Interior Faculdade de Ciencias Sociais e Humanas, Portugal
2. Management and Economics Department, CEGAGE-UBI Research Center, University of Beira Interior, Portugal
Abstract
From a collaborative entrepreneurship perspective, this study aims to understand the functioning of craft breweries’ cooperation networks. To this end, a qualitative approach was adopted, and more specifically, the case study method. The case studied here is a craft beer network in the region of Porto, Portugal. Data collection was through documentary analysis, social networks and semi-structured interviews with various people belonging to the selected network. Content analysis led to the conclusion that in this type of cooperation network, the actors involved are not only the micro-brewers, but also sellers (bar owners), consumers and disseminators. The empirical evidence shows that this type of network is central to these actors since they use it as a support to gain knowledge and as a platform for advertising and socializing. This cooperation network is also essential for business development and the feeling of belonging is very important for all involved. This study contributes to understanding how cooperation networks function in the craft beer business, identifying the reasons, success factors and advantages/benefits that can be achieved in this type of network. A theoretical framework is also proposed as a benchmark for this type of network in other geographical contexts.
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)