The impacts of LGBT inclusion on business processes: The case of Bulgaria

Abstract

This study surveyed 178 managers and employees of public and private organisations in Bulgaria to evaluate their perceptions towards the effects of LGBT inclusion on the business processes in their organisations, namely, human resource management, operations management and marketing. Non-parametric tests, factor and regression analyses were used to evaluate the role of various demographic and company characteristics on managers’ perceptions. The general attitudes of managers towards the LGBT community are positive. Managers seem to embrace the inclusion of LGBT employees in the workplace, but they are still ignorant of the potential of LGBT consumers and are reluctant to target this niche market.