Survival or Failure within the Organisational Life Cycle. What Lessons for Managers?

Abstract

This article seeks to provide its readers with useful insights about what key factors towards survival (or failure) can be associated with different stages of the organisational life cycle. In particular, the article aims to explain how the empirical developments from ‘organisational adaptation’ literature can be useful, especially to the practice of management, for gaining fruitful recommendations about the investigated research question. The article has been specifically designed to fit the audience of the Journal of General Management. In fact, it mostly focuses on the managerial implications demonstrated by a number of real world examples (e.g. Ryanair, Zalando, Gucci and Google) currently associated with the discussed literature.