A New Measure of Predictor Variable Importance in Multiple Regression-Reference-Cited by-同舟云学术

A New Measure of Predictor Variable Importance in Multiple Regression

Published:1978-08 Issue:3 Volume:15 Page:356-360
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Green Paul E.¹,Carroll J. Douglas²,Desarbo Wayne S.³

Affiliation:

1. Wharton School, University of Pennsylvania

2. Bell Telephone Laboratories

3. Wharton School, University of Pennsylvania.

Abstract

Ambiguity surrounds any importance measure in cases in which predictor variables are correlated. However, a new measure is proposed that has attractive properties, such as providing individual contributions that are both non-negative and sum to R2. The new measure is compared with four other commonly used measures and its advantages over each of them are pointed out.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377801500305

Reference7 articles.

1. Multiple regression in psychological research and practice.

2. Orthogonal Predictors: A Possible Resolution of the Hoffman-Ward Controversy

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