Fear Appeal Effects in the Field: A Segmentation Approach-Reference-Cited by-同舟云学术

Fear Appeal Effects in the Field: A Segmentation Approach

Published:1979-05 Issue:2 Volume:16 Page:181-190
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Burnett John J.¹,Oliver Richard L.²

Affiliation:

1. College of Business Administration, Texas Tech University.

2. Department of Business Administration, Washington University.

Abstract

The effect of varying fear levels was tested in a field experiment on a random resident sample and on separate demographic and psychographic subsegments. Certain attitudinal and behavioral effects were observed for the entire sample whereas others were segment specific.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377901600203

Reference45 articles.

1. A new approach to explaining sick-role behavior in low-income populations.

2. The interest value and relevance of fear arousing communications.

3. A Motivational Model of Information Processing Intensity

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