The Effects of Subliminal Stimulation on Drive Level and Brand Preference-Reference-Cited by-同舟云学术

The Effects of Subliminal Stimulation on Drive Level and Brand Preference

Published:1970-08 Issue:3 Volume:7 Page:322-326
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Hawkins Del¹

Affiliation:

1. Southern Illinois University.

Abstract

This article reviews and clarifies the main concepts associated with subliminal research and develops and tests a theoretical explanation of the effects of subliminal stimulation. Basic drive arousal was predicted and achieved but attempts to form subliminal associations with behavioral consequences proved futile.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377000700306

Reference16 articles.

1. Laboratory studies of behavior without awareness.

2. Subliminal stimulation: A pervasive problem for psychology.

3. The effect of a subliminal food stimulus on verbal responses.

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. What Can Gamification Learn From Sensory Marketing?;Research Anthology on Game Design, Development, Usage, and Social Impact;2022-10-07

2. Research on subliminal visual messages based on EEG signal and convolutional neural network;MATEC Web of Conferences;2021

3. Theoretical Approach of Subliminal Advertising;Eurasian Studies in Business and Economics;2021

4. What Can Gamification Learn From Sensory Marketing?;Utilizing Gamification in Servicescapes for Improved Consumer Engagement;2020

5. The effect of subliminal suggestions on Sudden Moments of Inspiration (SMI) in the design process;Design Studies;2013-03