Affiliation:
1. University of California at Los Angeles.
Abstract
Using the Newell, Shaw, and Simon postulates for an information processing theory of human problem solving, decision net models were constructed for two individual consumers’ choices of grocery products. The models were tested against actual data, and the resulting predictions were highly accurate.
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference7 articles.
1. BettmanJames R. “Behavioral Simulation Models in Marketing Systems,” unpublished Doctoral dissertation, Yale University, 1969.
2. Information Processing Model of Executive Decision
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