Affiliation:
1. College of Business Administration, University of South Carolina.
Abstract
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
915 articles.
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