Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence
Author:
Affiliation:
1. Graduate School of Management, University of California at Davis
2. School of Business Administration, University of Southern California
3. Department of Marketing, University of Texas at Austin.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379202900112
Reference15 articles.
1. An experimental analysis of self-persuasion
2. The Price Knowledge and Search of Supermarket Shoppers
3. Impact of Deals and Deal Retraction on Brand Switching
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