Affiliation:
1. Northwestern University.
Abstract
Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals’ sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
88 articles.
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