Affiliation:
1. University of Houston.
Abstract
The influence of shelf space upon sales of branded products is tested in a randomized block field experiment. Sales of two brands of salt and powdered coffee cream are measured. Managerial implications using opportunity cost indicate that retailers might limit shelf allocations for a number of brands to some minimal level.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
48 articles.
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