Affiliation:
1. University of Ottawa
2. Institute of Social Communication, St. Paul University, Ottawa.
Abstract
A content analysis on the portrayal of women in print advertisements is reported. A comparison with 1970 and 1972 studies suggests that advertisements have not kept up with the times in portraying women in the wide variety of roles they play in today's world.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
43 articles.
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