Affiliation:
1. Faculty of Administrative Studies, York University
Abstract
In the chi square analysis of cross-tabulated variables, the problem of low cell counts is usually solved by combining categories, at the cost of a loss of information, or by using larger samples, at added financial cost. Use of a chi square statistic based on an extension of the Fisher Exact Test can provide a third, less costly, alternative.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
7 articles.
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