Robust Measures of Consumer Brand Beliefs
Author:
Affiliation:
1. London Business School, and is now Marketing and Advertising Analyst, Young & Rubicam, London.
2. Centre for Marketing and Communication, London Business School, and Visiting Professor of Marketing, Stern School, New York University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379002700409
Reference37 articles.
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