Brand Introduction Strategies and Competitive Environments
Author:
Affiliation:
1. The Wharton School, University of Pennsylvania.
2. J. C. Penney Eminent Scholar Chair, Marketing Department, College of Business, University of Florida.
3. Graduate School of Managers, Rutgers University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379002700402
Reference66 articles.
1. The perils of high-growth markets
2. Barriers to New Competition
3. A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
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