Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior-Reference-Cited by-同舟云学术

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Published:1974-11 Issue:4 Volume:11 Page:379-389
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Bonfield E. H.¹

Affiliation:

1. The University of Alabama.

Abstract

A field study was conducted providing empirical evidence that variables contained in the Dulany theory popularly adapted by Fishbein are situation bound in their effects on consumer brand purchase intenion and behavior. Six forms of the theory were utilized.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377401100403

Reference32 articles.

1. The prediction of behavior from attitudinal and normative variables

2. The prediction of behavioral intentions in a choice situation

3. The Theory of Stochastic Preference and Brand Switching

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