Affiliation:
1. University of Pennsylvania.
Abstract
In many cases of practical interest the marketing researcher may wish to analyze preferences for collections of items. This article shows how these collections can be analyzed by conjoint measurement techniques. An application of conjoint measurement to measuring menu preferences is illustrated.
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference4 articles.
1. ChangJih J. and CarrollJ. Douglas. “How to Use MDPREF, A Computer Program for Multidimensional Analysis of Preference Data,” unpublished paper, Bell Telephone Laboratories, 1969.
2. Orthogonal rotation to congruence
3. Conjoint Measurement- for Quantifying Judgmental Data
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献