Affiliation:
1. Green Giant Company
2. Home Testing Institute
Abstract
Consumer product testing is of growing importance as more consumer goods manufacturers test product changes and new products before going to the market place. But what of the techniques used for product testing? This article brings out that different testing techniques may produce different results.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
2 articles.
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1. Selecting ideas for new product development;European Journal of Innovation Management;2015-08-10
2. Position Bias in Paired Product Tests;Journal of Marketing Research;1969-02