Affiliation:
1. ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales), Cergy, France
2. Indiana University.
Abstract
The findings of a comparative analysis of linear and nonlinear evaluation process models using 3 (number of models) × 3 (levels of number of attributes) × 2 (levels of “acceptability” of alternatives) factorial design are reported. The results suggest nonlinear models may provide important vehicles for understanding consumer preference formation.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
16 articles.
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