Affiliation:
1. Statistics and Business Research Department, British Post Office.
Abstract
Results of a survey of attitudes toward a range of potential new products are analyzed to detect interviewer effects by means of a nested random effects analysis of variance model. The relationship of such effects to interviewers’ views on the products and to question content also is investigated.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
4 articles.
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