Affiliation:
1. School of Business Administration, University of California, Berkeley.
Abstract
A general model is derived and illustrated for the analysis of field and laboratory experimental data. The model explicitly provides for the determination of the magnitude and significance of experimental effects and can be used in a diagnostic sense in the interpretation and design of experiments. Comparisons are made with the analysis of variance technique where applicable.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
58 articles.
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