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A Test for Clusters

Published:1979-11 Issue:4 Volume:16 Page:545-551
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Arnold Stephen John¹

Affiliation:

1. School of Business, Queen's University, Kingston, Ontario.

Abstract

Tests for the presence of clusters are reviewed. An alternative test is derived that indicates whether data are other than unimodally or uniformly distributed. The test allows for at least 1,000 entities, 20 attributes, and 8 groups. The test is applied to data with known clusters and then to data gathered to solve a problem in lifestyle market segmentation.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377901600411

Reference36 articles.

1. A clustering technique for summarizing multivariate data

2. A Review of Classification

3. A Method for Cluster Analysis

4. Percentage Points of a Test for Clusters

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