Affiliation:
1. Statistical Research and Development, SAS Institute Inc.
2. Conway | Milliken & Associates.
Abstract
The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
245 articles.
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