Affiliation:
1. University of Pennsylvania.
Abstract
Price perception validity varies widely among communities. The use of service offerings and quality levels as cues for price perceptions may cause misperception. This study develops a method for measuring validity of price perceptions, applies it to five communities, and investigates potential explanations for misperception.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
24 articles.
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