Affiliation:
1. College of Management, Georgia Institute of Technology
Abstract
Structural reliability and stability of nonmetric conjoint analysis are examined under conditions of severe structural perturbation and substantial variation in the number of stimulus profiles. The individual-level part worth functions are jackknifed. The jackknifed parameters, derived relative importance weights, and standard errors of estimated parameters are examined across the different treatment conditions. The results indicate that conjoint analysis is a fairly robust procedure for assessing an individual's preferences.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
30 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献