Improving the Sales Forecast for Consumer Durables-Reference-Cited by-同舟云学术

Improving the Sales Forecast for Consumer Durables

Published:1965-08 Issue:3 Volume:2 Page:229-234
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Brown D. A.¹,Buck S. F.¹,Pyatt F. G.²

Affiliation:

1. AGB Research Limited

2. University of Warwick.

Abstract

Two methods are given for estimating future demand for durable goods. Both require detailed information on past consumer purchasing behavior but not on future intentions. The first method considers the different segments of the total market, and the second deals with household preferences and priority patterns. The replacement component of the market is considered in terms of a life distribution.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376500200301

Reference6 articles.

1. PyattF. G. “Priority Patterns and the Demand for Household Durable Goods,” Department of Applied Economics, Monograph II, Cambridge University Press, 1964.

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