Affiliation:
1. Vice-President of Market Facts, Inc.
Abstract
A method for exploring and quantifying the value systems of consumers through conjoint measurement is described. Since it is concerned with value systems of individual consumers, the method is most appropriate for product categories where consumers’ desires are heterogeneous and where markets are highly segmented.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
131 articles.
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