A Disaggregative Model for the Generation of Sales-Reference-Cited by-同舟云学术

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A Disaggregative Model for the Generation of Sales

Published:1965-02 Issue:1 Volume:2 Page:74-79
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Benishay Haskel¹

Affiliation:

1. School of Business Administration, State University of New York at Buffalo (formerly University of Buffalo).

Abstract

➤This paper views total sales as a two-phase random phenomenon: a randomly determined number of customers, and a randomly determined dollar size of an individual sale. Some properties of total sales so viewed are derived and possible applications in a marketing context are indicated.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376500200111

Reference13 articles.

1. The Variance of the Product of Two Independent Variables and Its Application to an Investigation Based on Sample Data

2. Problems in Probability Theory

3. FerberRobert, and VerdoornR. J., Research Methods in Economics and Business, New York: The Macmillan Company, 1962, 269–77.

4. On the Exact Variance of Products

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Flexible Purchase Frequency Modeling;Journal of Marketing Research;1996-02

2. Random Sums of Random Variables as Economic Processes: Sales;Journal of Marketing Research;1967-08

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