Affiliation:
1. University of New South Wales, Sydney and Anderson Analysis Proprietary, Ltd.
Abstract
There has been considerable discussion of the validity of alternative measures of radio listening. Stochastic process models are used to explore the relationship between some common measures and, in the process, the sort of data that should ideally be collected is specified.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3 articles.
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