The Vector Model of Preferences: An Alternative to the Fishbein Model-Reference-Cited by-同舟云学术

The Vector Model of Preferences: An Alternative to the Fishbein Model

Published:1975-02 Issue:1 Volume:12 Page:52-59
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Ahtola Olli T.¹

Affiliation:

1. The University of Florida.

Abstract

This article proposes and tests a new model of preferences. Based on certain assumptions in the Fishbein model unacceptable to the author a new model is developed which does not rely on these assumptions.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377501200108

Reference11 articles.

1. The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

2. An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

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