A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis
Author:
Affiliation:
1. The Joseph M. Katz Graduate School of Business, University of Pittsburgh.
2. Graduate School of Business, University of Texas at Austin.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379102800309
Reference10 articles.
1. Price as an Indicator of Quality: Report on an Enquiry
2. Conjoint Internal Validity Under Alternative Profile Presentations
3. Recent contributions to optimal product positioning and buyer segmentation
4. Conjoint Analysis in Consumer Research: Issues and Outlook
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