Affiliation:
1. University of California, Berkeley.
Abstract
In this article consumer store choice preferences are linked to retail trading areas by a new measure of the forces of geographical competition in marketing. Initial examination suggests that existing methodology does not model the overlap between intraurban trading areas correctly. The new measure may also offer improved opportunities for the study of consumer propensity to search.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
12 articles.
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1. Shopping Malls: Predicting Who Lives, Who Dies, and Why?;Journal of Real Estate Literature;2021-01-02
2. References;Location‐based Marketing;2020-04-15
3. The College Town: Small Business Opportunity or Pitfall?;Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference;2015
4. Attraction theory;Theoretical Models of Learning and Literacy Development;2014-07-10
5. Measuring the Shape Distortions of Retail Market Areas;Geographical Analysis;2010-09-03